Chateau Changyu-Moser XV
2017 - 2021
Overview
Château Changyu-Moser XV in Ningxia, North West China is one of the leading premium Chinese wineries recognised on the international wine stage today.
A collaboration between Changyu - China’s oldest and largest wine producer - and the Austrian Moser Family, this flagship estate is a challenging and exciting combination of the arrival of Chinese wine on the global wine market, an aspiration to belong in the company of the world’s finest and of the European spirit for excellence of 15 generations in wine.
Renowned Austrian winemaker Lenz M. Moser has overseen the wine-making at the Château since the 2015 vintage– together with a dynamic and talented on-the-ground team. The wines have received much praise and acclaim internationally, confirming the potential for the future in establishing China on the world map of wine.
“First class connections, first-class service and first-class results. Nicky and I started working together two years ago and we have been achieving results beyond my wildest expectations! The trade is now aware of what we are doing with China and there is real buzz and excitement.”
— Lenz M Moser, Chief Winemaker, Chateau Changyu-Moser XV
Campaign Highlights
Smith & Vine secured high profile, impactful media coverage for the Changyu-Moser XV estate and for the individual wines. We placed monthly news stories in trade and national titles, as well as securing ratings with high calibre wine-writers to help leverage UK sales as well as internationally. Profile building via media interviews with Lenz Moser and organising regular tastings via zoom and in person. Press trips and sommelier activity. In addition, an ambassadorial role, promoting wider education and awareness for Chinese wine, with particular focus on Ningxia. From 2017 until mid-2021, Smith & Vine supported Lenz Moser and Changyu-Moser XV to build the profile and positive image for Chinese wine in the UK.
