Sharing stories in wine
Welcome to Smith & Vine.
Smith & Vine (formerly Nicky Smith PR) is a small and friendly wine PR consultancy, connecting wine-producers and food & drink media via bespoke campaigns and events.
Twenty years’ drinks industry experience, managing trade & consumer press campaigns for top wine agencies, major wine brands, generic bodies and boutique wineries from around the globe. Both off and on-trade focused.
Strong relationships with UK media ensure that client messages are delivered with quality, focus and a personal touch, targeted at the right audiences in the right way, to achieve the very best results.
“Nicky is one of a new breed of one-person PRs who manages to do a better job single-handedly than some of the bigger agencies.”
— Tim Atkin MW
You craft the wines, we craft the rest:
-
Our Craft.
A tailored approach, delivering quality newsworthy stories, resulting in high-calibre coverage that is relevant to your audiences and stake-holders.
-
Our Connections.
Industry-wide contacts and longstanding media relations, helping you make valuable new connections and leads for increased exposure.
-
Our Authenticity.
Smith & Vine is a small, friendly consultancy with a personal and flexible approach. As a small team we are agile and responsive to our clients.
-
Our Experience.
With over 20 years in the industry, we are deeply rooted. We are wine experts with good market awareness and are commercially savvy.
Testimonials
Hello, I’m Nicky…
We work with some incredible wine producers worldwide to help share their stories and promote their wines. We help winemakers connect with relevant influencers and the right customers.
We deliver impactful results via a creative, consistent, and sustainable approach. We champion a style of PR that insists on genuine stories, authentic well-made products and complete integrity, allowing us to work with our media and trade connections via a thoughtful, considered approach.
We want to make a positive difference to smaller, new wine businesses, and emerging or lesser-known wine regions, to get your wines noticed by the right people. We want to help YOU to stand out in a crowded UK wine market.
“We work closely and conscientiously with producers, as an extension of their brand and business, maintaining their brand integrity as well as my own. Our clients have a genuine story to tell and we share similar values.”
Case Studies
-
![]()
Domaine Jones, Languedoc-Roussillon.
What Katie did next! Helping Katie Jones share the stories of her daringly different adventures in the back-of-beyond, rural France. Shouting about the wonderful wines. Plotting more exciting escapades. A sounding-board over a morning cafe au lait. Having lots of fun along the way.
-
![]()
Bodegas y Vinedos Catena, Argentina.
Working with the the pioneers of Malbec in Argentina. Profile building, story-telling and publicity for 4th generation vintner and managing director Dr. Laura Catena and the wine-making team. Impactful wine recommendations to ultimately drive awareness and sales.
-
![]()
Bosman Family Vineyards, South Africa
An 8-generation strong family of vine growers with a proud heritage and innovative wine making techniques. An ongoing partnership of strategy and press campaigns, resulting in an upward market trajectory and some fantastic high-profile coverage.
-
![]()
Château Changyu-Moser XV, China.
An Austrian making wine in China. Helping Lenz Moser to put Chinese wine on the world wine map. Education, awareness and securing quality ratings with high calibre publications to help commercial teams leverage sales domestically and internationally.
Our Services.
Events.
New product launches, tasting events, winemaker suppers and masterclasses.
Press & PR.
Strategy and direction, creative content, media relations and coverage.
Campaigns.
Creative strategy, audience research and measurable results.
Social Media.
Content strategy, content creation and execution across all key platforms.